The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
Creating Winning Design Presentations
What You Should Expect (And Demand) From A Good Logo Design Presentation
You’ve heard the stories, or have even experienced it yourself, about stellar logo design presentations but the logo falls apart in execution. Everything looks great in a presentation but when the logo is applied to your website, business cards and other marketing material, you’re suddenly faced with a host of logistical problems. So what should you look for in a comprehensive logo design presentation?
Typography That’s Just A Sin
Created by Utah typography instructor & graphic designer, Jim Godfrey has created this informative poster enumerating the 34 most typical typographic sins committed by the average print and web designer.
Organic Woodblock Prints
New England artist Bryan Nash Gill creates literal and organic woodblock prints by using discarded tree trunks. His work is simplistic yet haunting, and he puts in a massive amount of time preparing each trunk for printing and rubbing each print.
Eames Catalog: Defining Designs
Few designers have crossed mediums, defined an era and stood the test of time better than Charles & Ray Eames. This catalog features some of the Eames’ most distinctive print designs including eight of their most unique covers.
My Top Five Typography Tips
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that’s also highly legible.
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