Greeking: My Guide to Lorem Ipsom

March 2nd, 2010

Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.


Read more »

My Apostrophe, ‘Tis Of Thee

February 8th, 2010

After recently viewing a local travelling exhibit of a deceased, famous Princess of Great Britain, I found myself completely distracted by the display boards. Every board used a combination of “straight” and “curly” apostrophes.

Read more »

Creating Winning Design Presentations

January 8th, 2010

The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.

Read more »

The Color of Type

January 4th, 2010

When choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print is easier to read with more contrast between the paper and the type.

Color of Type

#000000 on left; #333333 on right

Read more »

Color Predictions

January 2nd, 2010

Color-trending is a fascinating subject. And when economic conditions combine with wartime sentiments, colors take on some interesting and unusual hues.

Read more »