You’ve heard the stories, or have even experienced it yourself, about stellar logo design presentations but the logo falls apart in execution. Everything looks great in a presentation but when the logo is applied to your website, business cards and other marketing material, you’re suddenly faced with a host of logistical problems. So what should you look for in a comprehensive logo design presentation?
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that’s also highly legible.
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Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site – by the chunk. And there was a huge battle between designers and coders, much like today. Though I only hear it whispered in storage rooms and alleyways, the battle builds between traditional web designers and those specializing in W3C compliant CSS-driven CMS sites.
With the re-emergence of grid systems over the last 10 years in web and print design, it reminds me of the advertising design of Josef Müller-Brockmann. Müller-Brockmann began his career in the 1930’s, perfecting the Swiss Grid System and clearly defining his work as an artform unto itself. More interesting to me is his use of positive and negative space, almost Gestalt-like, with backgrounds and foregrounds melding into one another.