Josef Müller-Brockmann and the Grid System
July 20th, 2009
The re-emergence of the popularity of grid systems, in web and print design, harkens back to the advertising design of Josef Müller-Brockmann. Müller-Brockmann began his career in the 1930′s, perfecting the Swiss Grid System and clearly defining his work as an artform unto itself. More interesting to me is his use of positive and negative space, almost Gestalt-like, with backgrounds and foregrounds melding into one another.
Filed under advertising, art, design, typography | Tags: books, design, posters, printing, trends, typography