Creating Winning Design Presentations
January 8th, 2010
The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
Filed under Don's Tips, advertising, branding, design | Tags: advertising, design, Don's TipsThe Color of Type
January 4th, 2010
When choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print is easier to read with more contrast between the paper and the type.
#000000 on left; #333333 on right
