Category Archives: design
Evolution Media
When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in your designs, copy, photography, Tweets or Facebook posts are all informed by your branding platforms. [...]
Greeking: My Guide to Lorem Ipsom
Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
My Apostrophe, ‘Tis Of Thee
After recently viewing a local travelling exhibit of a deceased, famous Princess of Great Britain, I found myself completely distracted by the display boards. Every board used a combination of “straight” and “curly” apostrophes.
The Color of Type
When choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print is easier to read with more contrast between the paper and the type.
Color Predictions
Color-trending is a fascinating subject. And when economic conditions combine with wartime sentiments, colors take on some interesting and unusual hues.
Thinking Outside The Chunk
Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site – by the chunk. And there was a huge battle between designers and coders, much like [...]