My Top Five Typography Tips
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that’s also highly legible.
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Evolution Media
When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in your designs, copy, photography, Tweets or Facebook posts are all informed by your branding platforms. Though Social Media offers new branding channels, the initial premise for your client remains the same as it always has been: the branding and marketing strategies should inform every media channel in which you work.
And as you move forward learning about these newer channels, adapting your strategies to these channels, and applying your plans in a cohesive marketing campaign, you may just evolve the media.
Filed under Don's Tips, branding, design | Tags: advertising, Don's Tips, marketing, trendsGreeking: My Guide to Lorem Ipsom
Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
My Apostrophe, ‘Tis Of Thee
After recently viewing a local travelling exhibit of a deceased, famous Princess of Great Britain, I found myself completely distracted by the display boards. Every board used a combination of “straight” and “curly” apostrophes.
Creating Winning Design Presentations
The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
Filed under Don's Tips, advertising, branding, design | Tags: advertising, design, Don's TipsThe Color of Type
When choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print is easier to read with more contrast between the paper and the type.
#000000 on left; #333333 on right