When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in your designs, copy, photography, Tweets or Facebook posts are all informed by your branding platforms. Though Social Media offers new branding channels, the initial premise for your client remains the same as it always has been: the branding and marketing strategies should inform every media channel in which you work.

And as you move forward learning about these newer channels, adapting your strategies to these channels, and applying your plans in a cohesive marketing campaign, you may just evolve the media.

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Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.

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After recently viewing a local travelling exhibit of a deceased, famous Princess of Great Britain, I found myself completely distracted by the display boards. Every board used a combination of “straight” and “curly” apostrophes.

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When choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print is easier to read with more contrast between the paper and the type.

#000000 on left; #333333 on right

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Color-trending is a fascinating subject. And when economic conditions combine with wartime sentiments, colors take on some interesting and unusual hues.

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Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site – by the chunk. And there was a huge battle between designers and coders, much like today. Though I only hear it whispered in storage rooms and alleyways, the battle builds between traditional web designers and those specializing in W3C compliant CSS-driven CMS sites.

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