The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in your designs, copy, photography, Tweets or Facebook posts are all informed by your branding platforms. Though Social Media offers new branding channels, the initial premise for your client remains the same as it always has been: the branding and marketing strategies should inform every media channel in which you work.
And as you move forward learning about these newer channels, adapting your strategies to these channels, and applying your plans in a cohesive marketing campaign, you may just evolve the media.
Kudos to the team at Winsper in Boston for a brilliant ad campaign for Stihl products. Above is one of the magazine ads which is part of the campaign, with great copy highlighting the bad economy. It’s rare in today’s advertising marketing, with tighter and tighter budgets, to actually write briliiant copy for such a visually-based ad that will only be blown away. See more ads after the link.
With design trends in every industry repeating themselves every 20 years or so, reviewing vintage advertising can be the key to creating the latest new look. This small collection of vintage advertising on WellMedicated is an enlightening walk down memory lane.