My Top Five Typography Tips
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that’s also highly legible.
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Evolution Media
When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in your designs, copy, photography, Tweets or Facebook posts are all informed by your branding platforms. Though Social Media offers new branding channels, the initial premise for your client remains the same as it always has been: the branding and marketing strategies should inform every media channel in which you work.
And as you move forward learning about these newer channels, adapting your strategies to these channels, and applying your plans in a cohesive marketing campaign, you may just evolve the media.
Filed under Don's Tips, branding, design | Tags: advertising, Don's Tips, marketing, trendsGreeking: My Guide to Lorem Ipsom
Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
Creating Winning Design Presentations
The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
Filed under Don's Tips, advertising, branding, design | Tags: advertising, design, Don's TipsThinking Outside The Chunk
Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site – by the chunk. And there was a huge battle between designers and coders, much like today. Though I only hear it whispered in storage rooms and alleyways, the battle builds between traditional web designers and those specializing in W3C compliant CSS-driven CMS sites.
Filed under Don's Tips, design | Tags: Don's Tips, trendsAccurate Color with Digital Printing
Matching PMS color when using digital printing can range from frustrating to impossible. Ask your digital printer if they have printed sheets from their equipment with all PMS colors. Then match your client’s PMS colors to the digital PMS colors.
Or if you have the time and money, try a proof of your client’s first project by setting up a sheet with a myriad of business cards, logos – whatever – all using similar PMS colors to what you’ve chosen. Then, once you have the proof, you can choose the most accurate PMS combinations for your client. And the re-RIP fee is generally between $15 – $25.
Filed under Don's Tips, color, design, printing | Tags: color, design, Don's Tips, printing